April 27, 2017

The new real estate franchise

A brand new model for real estate franchising.

If you’re a hard-working real estate agent, the traditional business practices coming from head office are probably starting to look a little tired. The time and effort you put in aren’t always reflected in your bottom line, and you’re often constrained in the way you respond to challenges and opportunities in your local market.

What if there was another way? An increasing number of agents are discovering an exciting alternative in the form of “quasi-franchising”.

How is quasi-franchising different?

Traditional real estate franchising essentially creates miniature copies of the same agency across different markets. Each office uses the same business practices and branding, leaving very little scope for franchisees to reflect local needs in the way they work.
By contrast, a quasi-franchise model allows a mix of independence and support from a larger network. While you’re part of a single operation, you also have the freedom to choose how you run your own business.

How does it work?

Through the quasi-franchise model, your business is supported with:

● Access to centralised technology and back office support

● Regular training and personal development opportunities

● The knowledge and experience of partner agents

● Opportunities to cross-sell via a network of other agencies.

At the same time, you’re never told what to do. You have the freedom to choose your own trading name, brand identity, and to decide on the best approach to doing business in your local area.

What are the benefits of quasi-franchising?
Along with this increased freedom in the way you operate your business, there’s also potential to increase your profits overall. A quasi-franchising model allows you to make key business decisions in areas like the number of staff you employ and even the hours you work. At the same time, centralised technology support, HR and administrative teams mean you don’t have to invest in these areas to have a fully functional business.
The other key feature in terms of profitability is access to agencies across the wider quasi-franchise network. These agencies can provide advice on dealing with challenges and expose your listings to buyers outside the immediate area.

Our “Your Brand, Your Business” system
At Eview Group, it’s exactly this kind of flexibility and independence that’s drawn so many agents to our particular quasi-franchising model. We make sure you have all the tools you need to feel supported in running your business as well as total control over how you work in your local market. We run our network this way because we understand that people buy from people – not from a brand.