Lifestyle value: Beyond bedrooms and bathrooms
When buyers fall in love with a home, it’s often about more than four walls. It’s about the lifestyle the property delivers.
That’s why it’s important to factor this lifestyle into your property marketing by going beyond the standard features to encapsulate the extras on offer.
Let’s look at how showcasing lifestyle value can boost buyer interest and help you achieve standout results for your property.
The rise of lifestyle-driven buyers
The desirability of a home’s location is no longer just based on a simple combination of commuting options and basic amenities.
As priorities shift towards an improved standard of living and flexible lifestyle choices, demand for properties outside the traditional central areas is increasing.
So, whether you fancy a lazy stroll to the local Sunday market on a sunny winter morning or a sunset cocktail at the marina, technical advances combined with savvy sellers are creating more opportunities to discover the perfect property that suits the individual’s needs.
Key lifestyle features that buyers value
Over recent years technology and a work from home culture, combined with the effects of the pandemic, mean more people are searching for lifestyle factors as a priority when making property decisions.
This shift steered away briefly from city centres, favouring lifestyle locations. But even as people return to the city, the desire for lifestyle property attributes remains.
And when it comes to the lifestyle features people seek, there are some common contenders, including walkability, school catchments, green spaces and more.
Walkability allows for easy access to amenities like shops, parks, sporting facilities, and restaurants. It creates a vibrant community feel where people have the chance to connect and explore.
In fact, one study showed that properties within 300m of a playground sell for $20k more than other nearby properties, simply because people can walk to their local park.
Other lifestyle factors may include a vibrant café culture, or a trendy precinct to catch up with friends, while families tend to love houses within preferred school catchment zones, and most of us of course enjoy open public spaces, green areas, or a nice view.
How to leverage lifestyle features in your marketing plan
If you’re looking to leverage lifestyle features when it comes to selling your property, highlight them in your marketing campaign.
This might mean showcasing your proximity to parks using drone images or including photos that highlight the feeling of relaxed lifestyle where possible.
Also make mention of lifestyle elements in your property write-ups, noting walking distance to nearby parks, cafes or attractions.
And don;t forget the power of emotive language, where the property write-up paints a picture of the lifestyle you can enjoy living in a home.
Happy owners stay longer
The reality is, those who live in areas with a high quality of living tend to stay longer. And that has further flow-on effects when it comes to property value.
Lifestyle areas tend to be tightly held, commanding higher property prices. For sellers, this instantly puts you on the front foot, with your property likely to be in demand. That said, don;t take it for granted.
If your property has lifestyle attributes, showcase them wherever possible, giving potential buyers a true insight of the lifestyle that they can enjoy if they’re lucky enough to secure your home.
