How to secure a successful spring property sale
Spring remains the most popular selling season of the year with a boom in properties coming onto the market as the weather thaws out and the clock starts ticking down to Christmas.
So, if your property’s heading to market this spring, how do you set it up for a successful, swift and stress-free sale?
Why spring is so popular
Regardless of what the overall real estate market is doing, spring traditionally delivers an increase in listing volumes with sellers keen to take advantage of the warmer weather and bring their properties to market.
According to analysis of the past decade, listing volumes typically increase about 18.2 per cent during the spring period, while sales increase 8.3 per cent.
And anecdotal evidence suggests there are a couple of reasons this increase in listing volumes and sales occurs.
With gardens in full bloom and the weather a little warmer, spring offers a great opportunity to showcase a property to its full potential.
It also allows the property sale to settle prior to the holiday season and the new year when people might be relocating to different areas for work, education or lifestyle.
So if you’re hoping to sell your property this spring, how do you present it to best effect?
Great marketing
Every successful property sale starts with a great marketing campaign that showcases your property to best effect.
In spring, that marketing should offer an insight into the lifestyle your property is set to offer over the summer months ahead.
Photos should be free of clutter, light, bright and really highlight important features of the property including outdoor entertaining areas, the kitchen, the garden, and any extras like a swimming pool or view.
It’s all about the street appeal
Long before your property goes to market, turn your attention to creating great street appeal as first impressions can make or break a property sale.
That means tidying the property exterior and tending to the garden to neaten up plants, do any weeding, and add a little mulch.
As it’s spring, this is also the opportunity to showcase your garden in full bloom. And to really cater to the fresh spring vibe, it’s a great idea to mow either the day before or the morning of an open home to capture that fresh cut grass aroma.
Open it up
While we’re on the subject of open homes, selling in spring is all about letting the outdoors in. Prior to your scheduled open home, do a final tidy, and throw open the curtains and blinds to allow in natural light.
If the weather’s nice, open the doors and windows and showcase the connection between the property’s interior and exterior.
The aim is to let natural light and sweet spring air fill the home to make it fresh and inviting.
Flowers, plants and fruit
Final touches like throw cushions, a nice flower arrangement, healthy indoor plants and a well placed bowl of fruit also add to the clean, fresh, new beginnings vibe of spring.
Before each open home, take the time to look around and ensure your property has an occasional pop of greenery and colour to create that welcoming feel.
Work with your agent
Many properties have specific times of day when they really put their best foot forward. Perhaps it’s the way the light comes through the front windows in the morning, the way the view from the home looks at a certain time, or the fact you can hear the birds and ocean.
If there are specific times when your property really shines, let your agent know. This is the ideal time of day to have photography and videography done or even schedule open homes.
